This Privacy Policy was last updated on 16 October 2026.<\/p>\n\n\n\n
This Privacy Policy explains how Virello O\u00dc collects, uses, stores and protects the personal data of visitors and customers of the website melikakimbud.ee.<\/p>\n\n\n\n
The purpose of this Privacy Policy is to provide customers with a clear overview of what personal data we collect, why we use it, to whom we may disclose it where necessary, and what rights customers have in relation to their personal data.<\/p>\n\n\n\n
The controller of personal data is: Customer<\/strong> means a person who places an order on the website or contacts us. We collect personal data provided by the customer when placing an order, contacting us or using the website. We use personal data for the following purposes: We mainly process personal data in order to perform a contract with the customer, meaning to accept and fulfil an order. To place an order, the customer must provide the information necessary for us to fulfil the order. For example, we require the customer's name, email address, telephone number and, where necessary, delivery or collection address. If the customer does not provide the information required to fulfil the order, we may be unable to accept or complete the order.<\/p>\n\n\n\n We disclose personal data only to the extent necessary to fulfil an order, operate the website or comply with legal obligations. Our website may contain links to our social media channels, such as Facebook, Instagram or TikTok.<\/p>\n\n\n\n We use analytics and marketing tools on our website, including Meta Pixel and Meta Conversions API, in order to: We do not make automated decisions about customers that would have legal or similarly significant effects on them. We retain personal data only for as long as necessary to fulfil the purpose for which it was collected or to comply with legal obligations. Customers have the right to: Our website uses cookies and similar technologies to: We apply reasonable technical and organisational measures to protect personal data against unauthorised access, alteration, disclosure, loss or destruction. If a customer believes that their personal data has been processed incorrectly or that their rights have been violated, we ask them to contact us first at info@melikakimbud.ee. info@melikakimbud.ee<\/a>. We may update this Privacy Policy from time to time if our services, website functions, tools or legal requirements change. Some of our service providers may process personal data outside the European Economic Area.
Virello O\u00dc
Registry code: 17105105
Registered address: Pori-K\u00f5rtsi\/1, Porik\u00fcla, 61311 Elva vald, Tartu maakond, Estonia
Email: info@melikakimbud.ee<\/a><\/p>\n\n\n\n\n
Visitor<\/strong> means a person who visits the website melikakimbud.ee.
Personal data<\/strong> means information that can directly or indirectly identify a person, such as name, email address, telephone number, delivery address or information related to an order.
Processing of personal data<\/strong> means any operation performed on personal data, such as collection, use, storage, transfer, correction or deletion.<\/p>\n\n\n\n\n
The data we may collect includes:
name
e-posti aadress;
telephone number;
delivery or collection address;
selected parcel locker or other delivery information;
order details and order history;
payment-related information;
gift card or message card text, if added to an order;
customer messages and correspondence;
- technical information related to website use, such as IP address, device and browser information, cookie data, and data collected through analytics and advertising tools.<\/p>\n\n\n\n\n
to receive and fulfil orders;
to contact customers regarding their orders;
to process payments;
to prepare and hand over or deliver products;
to prepare invoices and accounting documents;
to respond to customer enquiries;
to ensure the security and proper functioning of the website;
to improve the website user experience;
to analyse statistics and advertising performance;
for marketing activities where the necessary consent has been given;
to comply with legal obligations;
to resolve potential disputes, complaints or claims.<\/p>\n\n\n\n\n
We also process personal data to comply with legal obligations, for example for accounting purposes.
Data related to cookies, analytics and marketing is processed on the basis of consent where such consent is required by law.
In certain cases, we may also process personal data on the basis of legitimate interests, for example to ensure website security or to protect against potential claims.<\/p>\n\n\n\n\n
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Personal data may be processed by, for example:
1. Montonio \u2013 for payment processing and payment services;
2. Smartpost \u2013 for delivering orders in Estonia, Finland, Latvia and Lithuania;
3. Bolt \u2013 for courier delivery in Tallinn;
4. web hosting and technical support providers;
5. e-commerce platform and plugin service providers;
6. accounting service providers;
7. analytics, advertising and marketing service providers where there is an appropriate legal basis or customer consent;
8. public authorities where disclosure is required by law.
For payment processing, the necessary information is transmitted to Montonio and to the relevant bank or other payment service provider selected by the customer.
For delivery, only the information necessary for delivery is provided to the carrier, such as the recipient's name, telephone number, email address and delivery information.
We do not sell or rent our customers' personal data to third parties.<\/p>\n\n\n\n\n
\u2013 measure advertising performance;
\u2013 obtain statistics about website use;
\u2013 analyse activities carried out on the website;
\u2013 create advertising audiences;
\u2013 show more relevant advertisements.
Marketing and analytics cookies and related technologies are used only where the visitor has given consent, where such consent is required by law.
When using Meta and other external services, data may also be processed outside the European Economic Area. In such cases, applicable data protection safeguards are used.<\/p>\n\n\n\n\n
Website analytics and marketing tools may be used to analyse visits, purchasing activity and advertising performance, and to create advertising audiences.
Such activities do not result in automated decisions that have legal or other significant effects on customers.<\/p>\n\n\n\n\n
Documents related to orders and accounting are generally retained for 7 years from the end of the financial year in which the relevant transaction was recorded in the accounts, in accordance with applicable law.
Customer enquiries and correspondence are retained for as long as necessary to manage customer communication, an order, a complaint or a potential dispute.
Analytics and marketing data is retained in accordance with the settings of the relevant service and the consent provided by the customer.
When there is no longer a legal basis for retaining personal data, we delete or anonymise the data.<\/p>\n\n\n\n\n
\u2013 ask what personal data is being processed about them;
\u2013 request access to their personal data;
\u2013 request correction of inaccurate data;
\u2013 request deletion of data where there is no longer a legal basis for retaining it;
\u2013 request restriction of the processing of personal data;
\u2013 object to the processing of personal data;
\u2013 request data portability where applicable;
\u2013 withdraw consent relating to cookies or marketing.
To exercise your rights, please contact us at info@melikakimbud.ee<\/a>Withdrawal of consent does not affect the lawfulness of processing carried out before the consent was withdrawn.<\/p>\n\n\n\n\n
\u2013 ensure the basic functionality of the website;
\u2013 enable the use of the shopping cart;
\u2013 enable order placement;
\u2013 improve the website user experience.
With the visitor's consent, we may also use analytics and marketing cookies, including technologies related to Meta advertising and analytics tools.
Visitors can change their cookie preferences using the cookie settings available on the website.
More information about the use of cookies is available in our Cookie Policy.<\/p>\n\n\n\n\n
Access to personal data is limited to persons and service providers who need the information to perform their duties or provide their services.<\/p>\n\n\n\n\n
The customer has the right to lodge a complaint with the Estonian Data Protection Inspectorate or, if the customer is located in another European Union Member State, with the competent data protection supervisory authority of that country.<\/p>\n\n\n\n\n
The updated Privacy Policy will be published on melikakimbud.ee.<\/p>\n\n\n\n\n
Where personal data is transferred outside the European Economic Area, appropriate data protection safeguards are applied, such as European Commission adequacy decisions or Standard Contractual Clauses.<\/p>\n\n\n\n